Alibaba in 2011: Competing in China & Beyond
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Case Code: BSTR404 Case Length: 23 Pages Period: 2004-2011 Pub Date: 2012 Teaching Note: Available |
Price: Rs.500 Organization: Alibaba Group Industry: E-Commerce Countries: China; Global Themes: International Business, International Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Jack Ma (Ma), founder of Alibaba, was born in Hangzhou, a city in China's Zhejiang province, in 1964. At the age of twelve, Ma developed a fascination for the English language. He began learning English by listening to the Voice of America and acting as a free guide to foreigners who visited Hangzhou. Another event that changed Ma was when he traveled to Australia to visit a friend in 1985. He had grown up believing that the world outside China was a terrible place to live in. He was taught that China was the richest country in the world and that the Chinese were the most contented people in the world. According to Ma, "Everything I'd learned in China was that China was the richest country in the world. When I arrived in Australia, I realized it's totally different. I started to think you have to use your own mind to judge, to think."...
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